Built in Tooele County, Utah. For winter.
Power11 exists because the batteries American riders actually buy are made in China, fail at -10°F, and arrive with a 30-day warranty. We’re fixing all three. From a county where Fluence Energy already builds, with a state-level economic-development tailwind that pays back our hiring.
Stop replacing your battery every winter.
That’s the mission stated as a headline. Stated as a thesis: the powersports and starter-battery market is a $5B+ U.S. opportunity that lithium can’t actually serve in cold climates, that lead-acid is failing at, and that sodium-ion — in 2026 — is finally cheap enough to ship at scale. We’re the first U.S. brand to bring it drop-in. Honest about Phase 1 sourcing in Asia. Committed to U.S. cell + pack manufacturing by 2029.
Why Utah. Why now.
Tooele County offers a stack of incentives, infrastructure, and policy support that’s rare for a hardware startup at our stage. Not a tax-haven gimmick — a deliberate state-level commitment to bringing energy-storage manufacturing to the American Mountain West.
Fluence Energy presence
Fluence (NASDAQ: FLNC) operates a major energy-storage facility in the same county. The local labor pool already knows battery assembly, BMS testing, and grid-scale packaging.
Sales-tax exemption
Utah passed an exemption from state sales tax on energy-storage equipment effective July 2025. Drops our cost basis on plant tooling by ~5%.
REDTIF rebate
The Rural Economic Development Tax Increment Financing program offers up to 50% rebate on new property tax for qualifying rural manufacturing employers.
REDI grant
Rural Economic Development Initiative — $6,000 per qualifying job created. Materially offsets our hiring ramp through Phase 2.
Senate-endorsed
Utah’s Senate delegation has publicly endorsed domestic battery-manufacturing growth in Tooele County. Not just a state-house thing — federal-level alignment.
Logistics + climate
I-80 corridor. Salt Lake City international airport, 45 minutes. Cold-weather testing year-round. The product gets validated where the customers live.
Sourced in Asia today. Manufactured in America by 2029.
Phase 1 cells are sourced from established sodium-ion manufacturers in Asia. We don’t pretend otherwise. The cells go into Power11 packs assembled, BMS-programmed, tested, and warrantied in Tooele County. Phase 4 (2029+) brings cell manufacturing itself onshore — which is where the IRA 45X $35/kWh credit actually pays for the plant.
The honest version of “Made in America” is staged. Anyone who tells you they’re shipping U.S.-cell sodium-ion batteries today is lying to you. We’re shipping U.S.-assembled, U.S.-tested, U.S.-warranted batteries today, with a real path to U.S. cells.
Phase 1 (2026)
Asian cells, U.S. pack assembly + BMS + testing + warranty in Tooele County, Utah.
Phase 3 (2028)
U.S. precursor processing — sodium carbonate from Wyoming, hard-carbon anode from agricultural feedstock.
Phase 4 (2029+)
Full U.S. cell manufacturing. 45X-credit-eligible. The real “Made in America” milestone.